Marriott Hotels wanted to be known as being more than just a ubiquitous hotel chain. With one of the world’s busiest e-commerce sites and locations all over the globe, the brand desperately needed to be bolder.
This campaign was the winning idea for a high-profile pitch among the country’s biggest agencies. What was it? We changed Marriott from being less about hospitality and more about travel. The heightened emotional connection was supported by pushing the brand’s innovations and aesthetic to bring it into the digital age. “Travel Brilliantly” continues to be the brand’s global mantra.