Marriott was a wonderful client to work on because of their willingness to embrace, and push, innovations. While the business was won on the strength of the concept, it truly grew with collaboration on the hotel chain’s app and online presence. We made it a point to grow their content channels, allowing viewers a chance to see just how this dependable old hotel chain was actually leading the way in the world of hospitality.
We wanted to show the world the thinking behind Marriott’s plans for the future. By launching a content series about some of the chain’s more impressive offerings, we were able to add depth and dimension to the brand.
I’d also like to point out that these videos were when made my directorial debut, though the Academy snubbed me yet again.
Print isn’t dead. These headlines showed the ways Marriott was turning smart travel into brilliant travel.