To celebrate the 2025 season of Toyotathon, worked with Sisqo to remake his 1999 classic “The Thon Song” for a music video featuring the brand’s NFL athlete endorsers.
My partner and I collaborated with Sisqo (yes, Sisqo) to nail the spirit of the song lyrically while still weaving in references to their product lines, the NFL stars, and brand icon Jan. From conception to launch, this entire project was a Herculean effort, as it launched on Christmas Day - just in time to save Christmas.