It’s rare that pitch work goes straight into production, but after a nearly nine-month long process, Mattress Firm awarded Havas their global business and immediately created this campaign. “One is Not a Choice” is a defiant response to what has become the brand’s biggest competitor - online “bed in a box” retailers that claimed sight-unseen superiority.
The campaign was recognized at the 2018 Shorty Awards in the Art Direction and Humor categories. While both awards were bronze, I would like to point out that in some cultures, two bronzes are worth more than one gold.