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Creative direction + Copy

Eric Molina | ericvmolina@gmail.com | (925) 324-2462

  • Work
  • Awards
  • Top 10
  • Resume
  • about

Agency: Grey Bangkok

In Thailand, Volvo is a bit of an enigma. While they’re priced similarly to more famous European luxury automobiles, they defiantly refuse to position themselves as a status symbol. The “Arrive Like Never Before” campaign was established to put the focus not just on the drive, but how a Volvo driver feels afterwards: refreshed, reinvigorated, and ready for anything.

I was a Creative Director for Volvo during a brief freelance stint at GreyNJU in Bangkok, Thailand. In addition to localizing the broadcast and overseeing editorial changes, I created the content for Volvo Thailand social channels for the first quarter of 2018.

 

Selected Content Posts, January - March 2018

 
 
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