I’m old enough to have worked on briefs where the only deliverables were print and TV. But at the same time I’m also young enough to karaoke the 10-minute Taylor’s version of “All Too Well” without looking at the lyrics.
Why is this important? Simply put, it’s because my formative years working as a creative were always focused on forming a conceptual big idea. As the list of deliverables continues to grow, that line of thinking has not changed. It just feels like home somehow.